With Reference to Best Practice from Your Experience, Explore How Essay

With Reference to Best Practice from Your Experience, Explore How Social Networking (And Particular of Facebook and Twitter) Can Be Used For Tourism Marketing - Essay Example With an overall viewpoint, social networking can be regarded as the grouping of people. It may take place through a face to face communication, but when termed to be as online the communication takes place through social sites, i.e. the websites used for social networking such as the Facebook, Twitter, Bebo, and so on most commonly known as the Web 2.0 (Social Networking, 2010). Online social networking has somewhat the same characteristics as the face to face communication, although with a different mechanism and a higher value in the modern perspective. Evidently online social networking is gaining increasing importance in the modernisation of the business world. Organisations today, in the modern realistic world are tending more towards the inclusion of online social media in their adapted marketing strategies. It is mostly due to the fact that online social networks reward the individuals with an ease to build up relationships with other persons having a common interest in terms of preferences and perceptions. Moreover, the barriers in terms of age group, geographical dimensions, economic status and other variables also have a negative impact while opting for social networking as a marketing tool. ... To face these challenges the utilisation of social networking again proves to be beneficial for the tourism groups (Middleton & Et. Al., 2009). This paper thus focuses on two main questions, i.e. how can the social networking be used to promote a tourism company and what are the pros and cons of this process. Hence, the further discussion of the paper shall be concentrated on the features of two most used social networks, i.e. Facebook and Twitter. Facebook and Twitter as Social Media Presently there are numerous social networking sites used by different organisations to promote their business. Few of them are Twitter, Flicr, Facebook, Youtube, Google, Yahoo, Hotmail, Orkut and many others. But among them the most targeted social sites are the Facebook and the Twitter. The impact of these social networks can be evidently witnessed all around the world. Facebook This social site was created by Mark Zuckerberg, Dustin Moskocovitz and Chris Hughes in the year 2004. Initially the site wa s started to be used only by Harvard students. But after recognising the actual potential of the site it was expanded for the inclusion of high school students, business groups and other internet users by 2008. Presently the site is ranked as one of the most visited social network sites. During 2008, the company had a base of around 67 million active visitors all around the world. And in the current scenario the site has more than 500 million regular visitors. This is indeed a remarkable achievement of the site. The basic features of Facebook similar to other social sites allow the users to enter their personal information along with e-mail, phone number and

Megacities in Asia Assignment Example | Topics and Well Written Essays - 250 words

Megacities in Asia - Assignment Example The slum owners aspire to get better houses, healthcare, infrastructure and social cultural facilities. The citizens are concerned with the general hygiene, how tax payers’ money is being used and the crime rates. The landowners on the other hand, are concerned with the financial loss and encroachment (Ruparel 2013). The residents of Mumbai are likely to benefit from the low cost houses that will be on offer once the redevelopment is completed. They are also set to benefit from the infrastructure that Dharavi will be offering. E.g. Recreation amenities, healthcare facilities, better infrastructure, including the railway line and the roads, this will make the city to be more accessible. The redevelopment of Dharavi will reduce the crime rates as most of the slum dwellers will get employed in the new marketplaces. The quality of life in the city of Mumbai will improve after this project is finally completed. The pollution from the slum will be highly reduced and this will reduce the rate at which diseases are spread and generally lead to a better living conditions (Ruparel 2013). There also plans to build several schools that will impart knowledge to both the slum dwellers as well as the residents of